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Title	Date	Creator	Publication Type	Institution
Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference	2017	Watchravesringkan, Kittichai "Tu"	Faculty	Consumer, Apparel, and Retail Studies, UNCG
A model for managing service encounters for neo-luxury consumers	2016	Watchravesringkan, Kittichai "Tu"	Faculty	Consumer, Apparel, and Retail Studies, UNCG
A model for managing service encounters for neo-luxury consumers	2016	Canziani, Bonnie M.	Faculty	Marketing, Entrepreneurship, Hospitality & Tourism, UNCG
Value creation through social media : how influencer marketing can affect brand attitude, pe...	2023	Bettle, Tara	Student	Consumer, Apparel, and Retail Studies, UNCG